In Beyond Checks and Halos, Cynthia Currence showcases how partner relationships between profit and nonprofit entities can extend well beyond simple and obvious exchanges of value. Drawing on her leadership experience and interviews with 35 other partnership experts, this book provides memorable stories and insights to break down the secret sauce of partner motivation, proportional value, strategic communication, team management, courageous pivots, and more. Learn how a cereal box generated $1.5 million for the American Cancer Society and how a relatively small nonprofit helped Sam's Club convert tons of food waste into huge savings.
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Not all partner prospects offer a perfect fit, though, so Currence teaches how to define clear criteria, utilize pilot testing, and decide when to walk away. She prioritizes bottom-line business considerations and elevates the soft skills of relationship building to produce mission-aligned partnerships that can positively change the world. Currence believes the world desperately needs more transformative partnerships, ant these insights will prove indispensable to those who agree.